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OUR COMMITMENT TO YOU
EMPATHY
Empathy is at the heart of everything we do. We understand that everyone’s journey is unique, and we’re here to meet you exactly where you are without judgment or pressure.
Whether you’re taking your first steps toward change or looking to reach the next level, we’ll listen, support, and adapt to your needs. Our goal is to create a space where you feel understood, valued, and empowered to move forward at your own pace.
INTEGRITY
Integrity is the foundation of our approach. We believe in doing what’s right — even when no one is watching. That means being honest, transparent, and consistent in everything we do. You can trust that our guidance, support, and actions are always driven by genuine care and professional ethics. We’re committed to building lasting relationships based on trust, respect, and authenticity, so you always know you’re in safe hands.
GROWTH
Commitment to growth is at the core of our philosophy. We believe that progress is a continuous journey, one built on learning, reflection, and perseverance. Whether it’s helping you grow physically, mentally, or personally, we’re dedicated to supporting your development every step of the way. We’ll challenge you to step outside of your comfort zone, celebrate your achievements, and help you turn setbacks into opportunities. Together, we’ll build lasting habits that move you closer to your full potential.
Why Choose GFC Athlete
At GFC Athlete, your goals become our mission. We don’t just train people, we transform lives.
Our passion runs deeper than sets and reps; we’re here to push you, guide you, and celebrate every milestone along the way.
With years of experience and thousands of success stories, we’ve helped people from every background unlock their true potential physically and mentally. Whether you’re chasing strength, confidence, or complete lifestyle change, we’re all in on your success.
When you work with us, you’re not just joining a programme you’re joining a community that believes in you from day one!
MEET YOUR COACHES
COach Wayne Hyams
With 25 years of military experience, over 20 of those dedicated to coaching, I bring real world discipline, empathy, and results to every session.
I understand the frustrations, setbacks, and challenges people face, because I’ve lived them and helped thousands overcome them. As a certified Fitness, CrossFit, and Weightlifting coach, my passion is helping you break barriers and achieve lasting change, both in and out of the gym.
Coach Amber marsh
Amber has performed at the highest level in her sport and brings that same drive and focus to every client she coaches. As a mother who’s returned to training postpartum, she understands the balance between real life, recovery, and getting results. A certified Fitness and CrossFit coach with a deep understanding of nutrition, Amber keeps you grounded, motivated, and moving toward your goals with purpose.
KATIE LAWRENCE
Not only has GFC programmed a range of scaling options, it’s pushed me to try things I didn’t think would be possible for me.
From HSW to BMU progressions I’m trying something new and surprising myself weekly.
JAKE SIMMONS
I’ve tried various programmes and none come close to what GFC offer, I get a service from a group programme you would expect with 1-2-1 coaching!
GFC is truly incredible.
HAYLEY GREEN
I couldn't ask for a better coach. The support, guidance, and motivation I have received has been great.
I genuinely wouldn't want to work with anyone else. Plus, no other coach would be as ok with my crazy ideas.
OUR SERVICES
We offer a range of coaching options to support you at every stage of your journey, from group and individual coaching to tailored nutrition plans and in person workshops. Whether you’re aiming to improve performance, build healthy habits or deepen your skills, we are here to guide you with empathy, integrity, and a commitment to your growth.
